Joe Khechef is an accomplished executive and professional athlete, with a passion for helping high achievers and busy executives achieve their health and fitness goals.
Drawing on his extensive experience as an accomplished executive with Louis Vuitton Moet Hennessy, Reckitt Benckiser, and Clorox, Joe understands the unique demands and challenges facing high-powered professionals and tailors his programs to their specific needs.
In addition to his successful career in the corporate world, JK is also a multi-talented athlete with a long list of accomplishments.
He is a former kickboxing and Muay Thai champion, UAE Strongman champion, national tennis champion, and held a 50-meter freestyle swim record for three years. Joe also competed in several powerlifting, CrossFit, and Judo championships, demonstrating a deep understanding of the importance of both physical and mental strength in achieving peak performance.
JK’s training philosophy is rooted in a holistic approach to health and wellness, emphasizing the importance of proper nutrition, form, mobility, and recovery in addition to physical exercise.
He works closely with each of his clients to develop bespoke training plans that maximize results while fitting seamlessly into their busy schedules. Joe’s philosophy is: Train for performance, looks will follow!
Whether you are looking to improve your overall fitness, build strength and endurance, or achieve a specific athletic goal, Joe has the expertise, dedication, and passion to help you get the